Send It Club
A Writing Lab for Women Who Are Ready to hit SEND on their Newsletters
You don’t need another half-finished draft.
You need to hit SEND.
Move from solo & stuck to supported & published.
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✔ Study what makes great newsletters work
✔ Write with structure and intention -
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✔ Workshop in a supportive space
✔ Discover your unique voice
✔ Revise with clarity -
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✔ Polish your pieces w/out over-perfecting
✔ Hit “Send” on 2 pieces
What Send It Club Is:
A small-group writing lab designed to help you consistently publish high-quality Substack posts, newsletters, or blog posts.
Each cycle, we move through two complete publishing rounds.
Study → Draft → Workshop → Revise → Send.
Two times.
By the end, you won’t just have ideas.
You’ll have two published pieces you’re proud of.
Send It Club is for you if:
You have a Substack, newsletter, blog, or travelogue
You overthink before publishing
You want to hit “send” more regularly
You want your writing to be sharper, stronger, and more strategic
You crave smart feedback — not vague praise
You’re ready to build visibility and consistency
You don’t need a massive audience.
You just need momentum.
Why SEND IT CLUB works:
Most writers get stuck because they:
Overthink and never create
Draft but never finish
Edit forever and never publish
Send It Club interrupts that cycle.
You’ll receive:
✨ Curated examples of strong Substacks, newsletters, and posts
✨ Clear breakdowns of why they work
✨ Structured writing time
✨ Thoughtful, constructive workshop feedback
✨ Built-in deadlines
✨ A community that cheers as you to hit “send"
What Happens Over 6 Meetings:
We move through two publishing rounds.
Each round includes:
1. Inspiration + Drafting
Read strong, strategic examples and learn what makes them effective — from subject lines to structure to voice. Then, you write your own piece with clarity and direction.
2. Workshop + Revision
You receive focused feedback and refine your draft.
3. Press send
With a little healthy peer pressure, we press “send” together.
Then we do it all over again.
By the end of 6 meetings, you will have sent 2 pieces into the world.
The Details
Dates: When you join the waitlist, select your date & time preference. We’ll choose the most popular date/time by mid-March, and you’ll get priority access to register.
Thursdays, Mar 26-Apr 30, 12-1:30 CT
Thursdays, Apr 16-May 21, 12-1:30 CT
Sundays Mar 15-Apr 26, 9:30-11 CT (Skipping Apr 5)
Sundays Apr 12-May 17, 9:30-11 CT (Meeting on May 9 instead of May 10 because of Mother’s Day.)
Cost:$799 (3-month payment plan available)
Bonus: You get complimentary access to the Done Club, a twice-weekly co-writing club where we jump on Zoom to get our writing DONE. ($300 value)
What You’ll Leave With:
✔ Two published posts
✔ A repeatable writing process
✔ Clearer structure and stronger hooks
✔ More confidence pressing “send”
Ready to press “Send”?
If you’re tired of sitting on ideas…
If you’re ready to build your readership through consistency…
If you want to become someone who presses publish without spiraling…
Send It Club is for you.
Two pieces.
Six meetings.
Real momentum.
Let’s SEND IT. 💛
Your Guide
Nadine Kenney Johnstone is an award-winning author, podcast host, and writing coach. After fifteen years as a professor, Nadine founded WriteWELL workshops and retreats for women writers. She hosts weekly Writer Workouts and monthly masterclasses for her beloved community. She has helped those writers publish countless books and hundreds of essays in The New York Times, Vogue, The Sun, The Boston Globe, Longreads, and more. Her infertility memoir, Of This Much I'm Sure, was named book of the year by the Chicago Writer's Association. Her latest book, Come Home to Your Heart, is an essay collection and guided journal. She has been featured in Cosmo, Authority, MindBodyGreen, Natural Awakenings, Chicago Magazine, and more. She interviews renowned women writers on her podcast, Heart of the Story, and writes a regular newsletter on Substack. She leads writing retreats internationally.